Overview

Step into the world of Heineken®, one of the most iconic beer brands, in the heart of Amsterdam. The Heineken® Experience offers an exciting blend of history, brewing mastery, and interactive fun. Whether you’re a beer lover or just curious, this tour is packed with surprises and memorable moments. From discovering beer-making secrets to enjoying an ice-cold Heineken®, this experience is a must for any Amsterdam visitor.

1 Hour 30 Amsterdam-Zuid, Noord-Holland
Inclusions/Exclusions
What we'll give. What we won't

What is included in the tour

  • Access to all exhibits and interactive experiences

What is NOT included in the tour

  • Food and beverages beyond the tasting session
  • Transportation to and from the Heineken® Experience
  • Souvenirs or merchandise
Highlights
What makes this tour special
  • Discover the origins of Heineken® and its rise from a small brewery in 1863 to a global beer powerhouse.
  • Explore the original 19th-century brewery, now a vibrant hub of interactive exhibits.
  • Learn the secrets of the brewing process and witness how Heineken® is crafted to perfection.
  • Personalize your very own Heineken® bottle, an unforgettable keepsake from your visit.
  • Taste fresh Heineken® in the brewery’s tasting room, straight from the source.
  • Enjoy over 20 years of interactive entertainment at this iconic Amsterdam attraction.
Pickup point
Directions.
Heineken Experience, Stadhouderskade 78, 1072 AE Amsterdam, Netherlands View on Map