Step into the heart of Dutch brewing history with the Heineken Experience, a must-visit for beer lovers and anyone curious about one of the world’s most iconic beers. Located in the original brewery that dates back to 1867, this interactive, semi-guided tour combines rich history with modern-day entertainment, offering an immersive journey through the world of Heineken®. From tasting sessions to hands-on exhibits, it’s the perfect blend of education and fun, making it a true highlight of any trip to Amsterdam.
What is included in the tour
-
Entry to the Heineken® Experience
-
Two beers or soft drinks
-
Tour Guidance in English
What is NOT included in the tour
- Food and beverages (except for the complimentary beers)
- Personal expenses
- Transportation to and from the attraction
-
Historic brewery tour: Begin your journey in the historic brewing rooms, surrounded by authentic 18th-century wooden and copper brewing machinery, showcasing the craftsmanship that defined Heineken’s early years.
-
Interactive exhibits: Engage with modern interactive games sponsored by global events like Formula 1, UEFA Champions League, and the Rugby World Cup, revealing Heineken's deep connection to worldwide sports culture.
-
Beer bottle adventure: Experience the quirky “life of a beer bottle” exhibit, offering a playful and immersive look at the beer-making process from a unique perspective.
-
Sensory brewing journey: Explore the brewing process by tasting, smelling, and touching the four all-natural ingredients that make up Heineken® beer, making this a fun, hands-on scientific exploration of brewing.
-
Tasting sessions: Enjoy a guided tasting during the tour, followed by two complimentary beers in a stylish, modern bar that perfectly captures the atmosphere of Heineken’s global appeal.
-
Global audio guides: Available in 10 languages, including Chinese, English, French, German, and more, ensuring every visitor can enjoy the experience in their native tongue.
